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 How This Name Comes From --"RocketBallz"

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Number of posts : 8
Localisation : UK
Registration date : 2012-03-24

PostSubject: How This Name Comes From --"RocketBallz"   Fri 27 Apr 2012 - 11:24

It was based off testing TMAG tour staffer Dustin Johnson's experience with the prototype. “I brought the prototype out to some players and Dustin Johnson was the first one to test it,” said Todd Chew, Tour Product Specialist. “He's unbelievably long, as we all know, but he was just blown away by how far the Rescue was going. Dustin said a couple of times,'It‟s like a rocket.' When the prototype returned from initial field testing, Taylormade's engineers took the creative liberty to etch the name, “RocketBallz,” into both the CAD model and the sole of the prototype clubhead.

“I never thought RocketBallz would actually show up on the prototype,” said Todd Beach, Senior Director of Product Engineering, Metalwoods. "Typically, it's got an MW label and a number on there, whatever our number is. When the prototype came back, I was like, 'What are you guys doing?' I can‟t believe you put that on there. There‟s no way we‟re going to call the product that." The marketing department decided to keep the name, never has a product name come from the R&D department.

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How This Name Comes From --"RocketBallz"
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